PP 4 | Wild Card
The Rise of Global Streaming Platforms and Their Cultural Influence In the past decade, global streaming platforms such as Netflix, Disney+, and Amazon Prime Video have transformed how people around the world consume television and film. What began as an alternative to cable or broadcast television has become a dominant form of audiovisual entertainment, reshaping not only business models but cultural flows and audience expectations. The rise of these services has dismantled traditional gatekeepers, expanded the reach of non-English content, and fostered a new kind of global cultural exchange. Streaming services — especially Netflix, Disney+, and Prime Video — have transformed global media consumption, eroding traditional broadcast and cable television’s dominance and reshaping cultural boundaries. Through massive subscriber growth, investment in local-language content, and algorithmic distribution, these platforms have become powerful agents of cross-cultural exchange. This pape...
